This guest post has been contributed by Simon Hill, CEO of Wazoku In tough economic times, differentiating your business from the competition grows ever more important. One of the most effective way of doing this is through good ideas and innovation – a new product, a new way of using social media, anything that helps your organisation stand out from the crowd. This is especially so for SMEs, who are not only competing with eachother but with larger organisations with more time, money and resources. But the suggestion that one brilliant idea will emerge, fully-formed and ready to transform your business is flawed. Ideas need work and collaboration. Creativity can emerge from anywhere within an organisation and at any time.[…]