SEO (search engine optimisation) is becoming an increasingly important part of the marketing mix for all businesses. The vast majority of purchasing decisions, consumer and B2B, involve a search engine at some stage of the journey. For businesses to perform well, they need to ensure that their websites appear highly in the search results, not just for their own brand names, but also for electronic cigarette locations to purchase search terms which are relevant to the products and services they offer.
The good news is that SEO is not quite the dark art that some people believe. Getting the basics right can be very simple to achieve, and this is 90 per cent of the battle. Yell Marketing has put together this infographic which explains the basics of SEO for Â UK businesses.