Edinburgh based retail software specialist, Open Plus, has announced the launch of InsitePlus, a new reporting and business analytics tool for high growth online retailers with turnovers of up to £50million. The software, which integrates with Magento eCommerce, enables retailers implement more intelligent marketing campaigns and carry out sophisticated sales performance analysis.

This provides capabilities such as customer profiling, acquisition and retention analysis, detailed reporting of sales broken down by product, region, type and value, providing retailers with a sophisticated decision making tools. The software can also handle stock management, as well as refunds and cancellations.

Because the software provides high speed reporting and a full selection of reports, the need for sales and finance staff to invest time collating and manipulating data is eliminated, helping to reduce costs.

Myles Chippendale, Technical Architect at Open Plus, said “We have been well aware of the need for a comprehensive Business Analytics solution in the Magento eCommerce market space for some time and we are delighted to deliver something for both business owners and marketeers alike. InsitePlus will finally give high-growth retailers the ability to easily analyse almost every area of their business, to maximise profits and accelerate their growth.”

For more information: www.insiteplus.co.uk

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