Cloud-based help desk software vendor, Zendesk, is offering free 12 month subscriptions to its help desk solution to startups, so long as they’re affiliated with approved incubators. The global offer covers incubators such as: Excerate Labs, High-Tech Gründerfonds, HackFWD, Startupbootcamp, Startup Weekend, TechStars, AngelCube, Team Europe Ventures, TechHub, and Seedcamp.

The program, named “Zendesk Loves Startups” is designed to help startups offer high quality customer service even in the early stages of their development, a period when service can often be weaker than at more mature businesses.

Mikkel Svane, CEO of Zendesk, said “Many of today’s fastest growing companies such as Groupon, Airbnb, and Dropbox started with Zendesk as small ventures driven by their desire to deliver superior customer service. With the new Zendesk Loves Startups program, Zendesk wants to help other small startups join this list of fast-growing companies.”

Shane Reiser, Director of Partnerships at incubator Startup Weekend, added “We have seen that delivering superior customer service is a key component in the formula to success. Zendesk’s generosity in providing a free subscription to its world class help desk software will jump start our entrepreneurs’ path to success.”

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