UK businesses risk losing up to £37 billion in revenues due to websites failing at peak trading periods, according to research from enterprise technology firm Micro Focus and the Centre for Economic and Business Research.
The report also found that the £320 billion UK e-commerce industry already loses almost £100 million per year dues to website outages. The industry is growing at 20 percent per year, and this growth is expected to accelerate due to the growing number of consumers accessing online services from smartphones.
Other key findings from the research include:
- The UK e-commerce market is worth £320 billion per year
- UK online retail sales stand at £28 billion per year
- 25 percent of large UK enterprises that gain revenues through online channels
- 20 percent of small and medium UK businesses that gain revenues through online channels
- £36.7 billion in revenue stands to be lost each year if website failures occurred during peak periods – July and the run up to Christmas (September to December)
- Testing-as-a-service is estimated to grow by over 33% each year between now and 2013, meaning that the market for cloud-based testing tools will reach over $700 million by 2013
David Valentine, general manager at Micro Focus, said: “Businesses must not only protect against this potential loss of revenue in the short term, but also protect their brand and reputation in the longer term by ensuring a better customer experience. Making sure that websites and the applications that run on them are tested for the highest volume of anticipated users has traditionally been expensive and difficult to manage but new, scalable cloud-based testing services make this much more cost-effective.”
The full report can be downloaded from the Micro Focus website.