A survey carried out by Compuware has revealed that UK businesses risk losing revenue if their websites fail to load quickly enough on consumer’s smartphones. With a growing number of people using smartphones as their primary method of connecting to the internet, it’s increasingly important that businesses ensure their websites deliver a satisfying experience on mobile devices.

46 percent of people said they would be unlikely to return to a website if they had trouble accessing it on the first attempt and 29 percent said they would visit a competitor’s site instead. Mobile users increasingly expect the web experience on their smartphone to be comparable with that of a broadband connected PC, and have little patience for sites which load slowly or fail to function correctly on a mobile device.

Over half of UK consumers have had a problem loading a mobile web page in the past year. 49 percent say they expect a website to load on their device within three seconds and 70 percent will leave the site if a page takes over five seconds to load. Users also have low tolerance for slow or poorly functioning apps, with 81 percent saying they would only retry an app a couple of times before abandoning it entirely if it did not work as expected.

David Flower, VP EMEA Compuware’s APM division, said “User expectations for mobile continues to increase, but companies in the UK are not meeting mobile users’ need for fast and reliable experiences. As a result, many companies are failing to take advantage of the opportunities being provided by increased mobile access.”

The survey polled 4,000 international consumers, including 500 in the UK. The full report can be downloaded here.

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