Sales of Bluetooth enabled wireless devices are set to increase significantly over the coming years but, it seems, many users are still too confused by mobile technology to take full advantage of it. According to the latest research from analyst firm Context (www.contextworld.com) Bluetooth technology has successfully overcome its shaky start and entrenched itself firmly in the mainstream. In a new report entitled “Bluetooth, Future Trends and Opportunities in the Worldwide Market’ Context predicts that sales of Bluetooth enabled devices will grow from 65 million devices in 2003 to 1.2 billion in 2009, with the bulk of that growth happening between now and 2006.

Despite the clear growth of wireless devices, many business users are still struggling to get to grips with the technology, a problem which is exacerbated by complex, difficult to understand pricing structures for wireless services. A new report from BroadGroup (www.broadgroup.com) found that pricing structures for GPRS mobile data services throughout Europe are still overly complex. The report examined pricing details from 83 mobile operators across 31 European countries and found that the average cost of 10Mb of data transfer is currently EUR 12.80 (UKP 8.85). The group cites heavy inconsistencies in pricing structures between different operators and countries as a key barrier to adoption for many potential GPRS users.

In an attempt to help confused users better understand their mobile wireless devices Hewlett Packard this month launched the HP Mobility Club website (www.hp.com/uk/mobilityclub). Research carried out by TNS on behalf of HP found that half of all workers who currently use mobile technology are not fully utilising its capabilities. The new site has been published in partnership with technology giants such as Microsoft, Intel, Vodafone and BT, and features a wide range of information to help people make the most of their mobile devices. David Smith, HP SME manager said “Wireless technology has exploded into the marketplace and many people purchased mobile products for the purposes of mobile working, but a large number of them have difficulty accessing the more advanced features. This means there is a huge untapped potential for improving productivity though mobile working in the UK”.

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